Website, Brand Media
& Digital Presence Setup
A complete digital foundation for Braxton's Diesel Works - professional website, on-site media day, Google Business Profile setup, and social media channel configuration to establish a credible online presence in Central Texas.
Project Overview
This proposal outlines the development of a foundational digital presence for Braxton's Diesel Works. The goal is to establish a professional online identity that builds trust with local customers and makes it easy for potential clients to contact the shop.
Website Design & Development
Development of a professionally designed small business website built to represent Braxton's Diesel Works and support customer inquiries - structured for fast loading, clear navigation, and easy customer contact.
Page Structure
- Home
- Services
- About the Shop
- Gallery
- Contact
Website Features
- Mobile-optimized responsive design
- Click-to-call phone functionality
- Contact and service request forms
- Google Maps integration
- Basic on-page SEO structure
- Service area targeting for Central Texas
- Integration of professional photography and header video
- Website launch and testing
Professional Media Day
An on-site content session to capture authentic media of the shop, equipment, and work environment - supporting both the website and social media presence with real, credible imagery.
Photography Deliverables
- Shop exterior photography
- Owner portrait and working shots
- Truck and equipment imagery
- Detail shots of tools and work environment
- Service bay images
- Approximately 20–30 edited photos delivered
Website Header Video
A short cinematic video designed specifically for the homepage hero section.
- Trucks entering or leaving the shop
- Drake working on a truck
- Engine and tool detail shots
- Wide shop interior shots
- Exterior shop footage
Google Business Profile Setup
Creation or optimization of the Google Business Profile to improve visibility in local search results and Google Maps for customers searching for diesel repair in Central Texas.
Setup Includes
- Business profile configuration
- Business category selection
- Service listings
- Business description
- Address and service area setup
- Upload of initial photography
- Verification assistance
Social Media Channel Setup
Setup and configuration of business social media profiles on the platforms most relevant to Braxton's audience - truck owners, ranchers, and local trades in Central Texas.
Deliverables Per Platform
- Profile creation and branding
- Business information configuration
- Upload of profile and cover imagery
- Initial content placeholders
Project Timeline
Estimated 3–4 weeks from signed agreement and deposit.
- Signed agreement + deposit received
- Domain and hosting configuration
- Media day scheduling
- Website structure development
- On-site photography and video capture
- Website design and layout development
- Website completion and content integration
- Google Business Profile setup
- Social media profile setup
- Final revisions
- Website launch
Revisions
| Deliverable | Rounds | Notes |
|---|---|---|
| Website Build | 2 Rounds | Included at no additional cost |
| Media Deliverables | 2 Rounds | Included at no additional cost |
Additional revisions billed at standard hourly rate.
Ongoing Monthly Costs
The one-time project investment covers everything needed to launch. After your site goes live, the following recurring costs are billed directly through the respective providers - not through Cen-Tex Marketing.
| Service | Provider | Monthly Cost |
|---|---|---|
| Website Hosting | Hosting provider (TBD) | $40 / mo minimum |
| Google Workspace (Business Email) | Google - [email protected] + Gmail, Drive, Docs & more | $10 / mo per user |
Covers server infrastructure, uptime, SSL certificate, and site performance. Pricing may vary based on traffic and storage needs. Cen-Tex Marketing will assist with setup and configuration.
This sets you up with a fully branded company email address - [email protected] - powered by Google. It's the same Gmail you already know, just under your business name instead of a personal @gmail.com address. Also includes Google Drive, Docs, Sheets, Calendar, and Meet. Billed directly to you by Google at $10/month per user.
Optional: Advertising Campaigns
Once your website and digital foundation are live, paid advertising is the fastest way to put Braxton's Diesel Works in front of customers who are actively searching for diesel repair in Central Texas. The following are optional, ongoing campaign management services provided by Cen-Tex Marketing.
Text ads that appear at the top of Google when someone searches "diesel repair near me" or "truck mechanic Moody TX." Pay only per click. Highest purchase intent of any channel.
"Google Guaranteed" badge listings that appear above standard search results. Pay per verified phone lead only - not per click. Builds trust and drives direct calls.
Targeted social ads reaching local truck owners, farmers, and fleet operators in the Moody/Temple/Waco area. Best for brand awareness, promotions, and retargeting website visitors.
| Channel | Growth Tier ~$1,000-1,500/mo total | Aggressive Tier ~$2,500-3,500/mo total |
|---|---|---|
Google Search Ads Avg. CPC: $4-8 | Conv. Rate: ~12-15% | $500/mo ad spend Est. 8-15 leads/mo + $300/mo mgmt | $1,500/mo ad spend Est. 25-40 leads/mo + $400/mo mgmt |
Google Local Services Ads Avg. cost per lead: $18-25 | $300/mo ad spend Est. 12-16 leads/mo + $150/mo mgmt | $700/mo ad spend Est. 28-38 leads/mo + $200/mo mgmt |
Facebook & Instagram Ads Avg. CPL: $25-50 for local services | $300/mo ad spend Est. 6-12 leads/mo + $200/mo mgmt | $800/mo ad spend Est. 16-32 leads/mo + $300/mo mgmt |
All 3 Channels Combined Ad spend + management fees | ~$1,750/mo Est. 26-43 total leads/mo | ~$3,900/mo Est. 69-110 total leads/mo |
Terms & Intellectual Property
- Upon final payment, client receives full usage rights to the website and all final media assets
- Cen-Tex Marketing retains the right to display work in portfolio and marketing materials unless otherwise requested in writing
- All website content will avoid guarantees of results or misleading claims
- Client retains final responsibility for review and approval of all content prior to publication
Ready to Move Forward?
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Billed directly by providers - not through Cen-Tex Marketing.
Reserves your project position. Work begins upon receipt. 50% of total.
Due upon final approval of website and media deliverables. Site goes live after receipt.
View the interactive mockup of the Braxton's Diesel Works website - built and ready for your review.
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